E komo mai means Welcome in Hawaiian ~ This is an image of the deep blue ocean of Ma'alaea Bay. Sapphires are really and truly heavenly stones, although they are being found in the hard soil of our so-called "blue planet”. This colour, which is strongly associated with sapphire, is also linked to emotions such as sympathy and harmony, friendship and loyalty. These emotions belong to features which are permanent and reliable – emotions where overwhelming and fiery passion is not the main element, but rather composure, mutual understanding and unshakeable trust. Sapphire blue has thus become a colour related to anything permanent and reliable, and this is one of the reasons why women in many countries settle on Sapphire for their engagement rings. Sapphire symbolizes loyalty and faithfulness, while at the same time expressing love and yearning. The most famous musical example for this melancholic shade of blue can be found in George Gershwin’s "Rhapsody in Blue". Sapphire’s blue colour is also evoked where clear competence and controlled brainwork are the issue. After all, the first computer ever to wrangle a victory from a chess grandmaster and world champion was named "Deep Blue".